Musician suggestion...Lots of artists think this is old school. Wrong! I say email is still the most important tool at your disposal for marketing your music.
It’s the most effective way to sell your music, tickets, and merch.
It’s the ultimate permission marketing. Fans sign up because they want to hear from you!
One of the best ways to build up your email list is by making it your primary call-to-action on your website. Put the signup box in a very obvious location, and specifically direct people’s attention to it. You can even offer an incentive like a free song download or an exclusive piece of content to sweeten the deal.
You can also collect names and email info at gigs. Cumbersome, but people do sign up.